On April 4, 2016, the album was initially teased in London. As of March 27, 2016, the single sold 358,000 copies in the United States. The song peaked at number six on the US Billboard Hot 100, selling 215,000 copies in its first week, making it the highest debut sales of Drake's career.

The cover art was designed by Filip Pągowski, who was a creator of the Comme des Garçons logo. The song contains a slowed-down sample of 'Glass Tubes' performed by Brian Bennett. The track was produced by 40, Boi-1da and Cubeatz. Promotion ĭrake premiered a single, titled 'Summer Sixteen' through OVO Sound Radio on January 30, 2016. The album cover and booklet were shot by Toronto-based photographer Caitlin Cronenberg.

The fact that Drake was significantly larger than life-size on the cover was widely discussed, and CN Tower's Twitter account later confirmed it to be photoshopped. The cover artwork for Views was released via Drake's Twitter account on April 24, 2016, which features Drake sitting atop the CN Tower in Toronto. On April 29, 2016, it was revealed that the title had been shortened to Views. According to Drake on Twitter, 'the 6' is a reference to his hometown of Toronto, Ontario. The album's title was first announced as Views from the 6, as it first appeared from a report in a July 2014 article from Billboard. As of April 2018, Views sold 1.73 million copies and a total of 5.41 million album-equivalent units in the United States. The album was nominated for Album of the Year and Best Rap Album at the 59th Grammy Awards. It was certified quadruple platinum by the Recording Industry Association of America (RIAA). Views became the first album to accumulate one-billion streams on Apple Music. Despite this, it spent 13 non-consecutive weeks at number one on the US Billboard 200. The album received lukewarm reviews from critics, many of whom found it to be an overlong retread of Drake's previous work. Views was supported by five singles: 'Hotline Bling', 'One Dance', 'Pop Style', 'Controlla', and 'Too Good'. The album contains the elements of genres such as R&B, dancehall, hip hop and pop, among others. 40 also primarily handled the production on the album alongside each of these several other record producers such as Nineteen85, Maneesh Bidaye, Kanye West, and Jordan Ullman, among others. Recording sessions took place from 2015 to 2016, with both Drake and his longtime collaborator and record producer 40 serving as the record's executive producers. It was released on April 29, 2016, by Cash Money Records, Republic Records and Young Money Entertainment. Views is the fourth studio album by Canadian rapper Drake.

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